10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, "65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media."

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here's some suggestions to get in the spirit with holiday sales.

1) Learn from the Ghost of Christmas Past

Look at metrics from last year's holiday sales. What products were bestsellers? Which promotions created the largest lift in sales? What special offers were a total bomb?

Discover what worked and did not so you can capitalize on it when you plan this year's promotions.

2) Make a Holiday Social Media Cover Image

Decorate your social media business pages with a specially designed cover image. It's the perfect place to announce special holidays promotions and deals.

Be sure to create one for all of your social media accounts.

3) Use Holiday Hashtags

Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.

Some popular hashtags include: #blackFriday, #DIY, #holidaysssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears

4) Create Social Media Graphics for Promos and Deals

Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

Deals can include:

• one day only,

• limited quantity sales,

• buy-one-get-one free,

• special discounts or holiday coupons.

Consider offering a "12 days of Christmas" promotion with a special deal each day!

Canva makes it easy to make custom holiday social media graphics.

5) Boost Sales with Free Shipping

Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.

Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $ 100.

Studies show that shipping costs are one of the largest detracts to making a purchase online so this one tactic could result in big returns for you.

6) Offer Gift Ideas

Holiday shopping can be frustrating when you do not know what to buy for the person who has everything. You'll want to promote your bestselling gifts.

Make gift buying easy by sharing gift suggestions like:

• 5 gifts for mom,

• 10 gifts grandparents love,

• 5 gift ideas for tech savvy teens etc.

Then offer links to purchase each of the items you mention on your blog and on social media.

Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

7) Write Reviews

If you offer one of the hot new products of the season, consider writing and reviewing a review about it on your blog. In this review you could mention your own offers that would be a great gift accompaniment.

As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offer go great with these gift ideas while including links to purchase.

You could also incorporate your Amazon affiliate link for those products

8) Suggest Stocking Stuffer Ideas

Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!

Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: # beststockingstuffers2016 #cheapstockingstuffers #stockingstuffersforwomen

9) Reward Loyal Customers

Offer to give a $ 100 Gift Card to a randomly selected customer cutting posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.

This can help your promotional campaigns to go viral as customers share on their timeline and family / friends see their post.

10) Share Holiday Spirit

Connect to the spirit of the holidays in your customer's hearts. Engage your customers by asking them their favorite holiday tradition.

Get people to interact with your brand by asking them to share:

a. Their most-loved family recipes from Thanksgiving or another holiday event.

b. What their most loved Christmas song is.

c. DIY Christmas decorating tips.

d. Easy gift wrapping suggestions.

Getting Low Auto Insurance Rates – Cheap Car Insurance Policies

First of all, avoid being in an accident. Having a clean accident-free driving record is a big plus for negotiating lower rates from your auto insurance provider. That you are a good driver makes the risk level for the insurance agency to be relatively low thereby giving you more power to make certain demands especially on lower rate considerations.

Also having a clean driving record will make you top choice and a better client to the insurance companies around.

You should endeavor to understand some of the value added services that auto insurance companies provide. Most times, these services help you save both time and money. A good insurance company will certainly love to have smiling customers and one of the greatest means for achieving this is to increase service value while maintaining price points or even lowering the overall price.

You can save more if you have multiple policies running on the same account. For example you can have a life insurance policy, home renters insurance and your auto insurance policy all being active in the same account. This will typically prompt for a lower rate negotiation.

Insurance companies will cross check on some of your personal behaviors and habits. If you have a record of getting drunk on alcohol or excessive speeding with friends and over loading vehicles, then your record is that of a high risk for the insurance companies. Having a non-destructive record will certainly give you more points for lower rates. The first step for you to get your lower rates is to get free auto insurance quotes from trusted agents online.

Where To Start?

Beachfront Vs Inland Real Estate Ownership In Miami

Miami real estate is one of the fast-selling and bought after pieces of real estate in the market nowdays since it is considered by many to be one of the best places to live or vacation in.

One of the reasons as to why a lot of people would like to invest on a real estate in Miami is because of all the other things that people will be getting when they do decide to purchase a real estate property in Miami. These Miami real estate owners know that they are not only getting the property, but they also get to benefit from all the other things that goes along with the property, such as the pristine beaches and the culture in Miami.

Owning a real estate property in Miami can be a real treat, especially for people who are very much into the whole Miami culture and lifestyle. However, there are a lot of real estate property types to choose from, ranging from condos to hotels. Although there are a variety of real estate properties in Miami, two of the more ideal property types that people can purchase are the beachfront and inland real estate properties. These two property types are very different from each other, although they both offer great real estate properties for potential buyers. In order to be able to decide which one bests suits your taste, you need to know what makes each of these properties unique.

One of the things that make the two property types so different is the aesthetic aspect that these property types offer its potential investors. Of the two, the beachfront real estate properties offer the better esthetic quality since the property is situated along the coastline along the coast of Miami.

These beachfront real estate properties is made more beautiful by the fact that the beaches that made Miami so bought after and popular is the backyard of such properties. All you need to do is look out your window and you can see the beaches that draw such diverse crowds into Miami.

Inland real estate properties, however, although are beautiful in their own right, still can not match the aesthetic beauty that the beaches add to the different beachfront real estate properties. It is one thing to have a beautiful house with nice amenities in a nice neighborhood, but it is another to have white sandy beaches very close to your home.

Another thing that differentiates these two property types is the level of their appeal or popularity with the different investors and potential buyers of the real estate properties. Beachfront real estate properties are moreought after than inland real estate properties since these beachfront properties are very close to the beaches, which is the major reason for its appeal. Inland properties may be closer to other structures, but people do not wish to live or vacation in Miami because of the malls and the stores in the city. People wish to come to Miami mostly for the beaches.

Although both real estate properties can be used by its owners to earn profit, especially if they do not intend to live in Miami permanently, beachfront properties are still the more popular choice for people who want to rent out condos or houses in Miami, especially for those people who are just vacationing. Vacationers go to Miami for the beaches, and if they are able to live near one, then the better it is for them.

Whatever real estate property you may choose to buy, it is important to remember that these types of properties, especially if they are bought after in the market, may cost you a lot of money if you plan on investing on Miami real estate. However, inland real estate properties tend to be more reasonably priced, as compared with beachfront property types. The high cost of owning a beachfront property is the price that any potential buyer have to pay in exchange for all the perks that goes along with the property.

Vanessa A. Doctor

http://miamirealestateinc.com

Fast Food, Slow Death?

The all too familiar story: no time to cook, kids are late for soccer practice and McDonald's is on the way. Since it will not take more than a few minutes to shoot through the drive through we'll do the fast food stop. Or all too familiar story number 2: lunch hour at work and I need to pick up my dry cleaning, fill a prescription, and take the car to get gas and find time to eat. Sure enough Taco Bell is on the way and they have a drive through as well. These real life situations play out for all of us, millions of us, everyday. Since time has become one of our most precious commodities the sacrifice we make is often in our diet.

And yet it does not need to be this way. By following a few healthy practices you can still go to your favorite fast food chain and, 30 years from now, live to tell about it. The key is knowing what to select from the menu and balancing that meal with the rest of the day's food intake.

Choose Your Menu Items With Care

Choose a main dish item that is low in fat. As an example, when faced with the choice of a bacon cheeseburger or a regular hamburger, the regular hamburger wins every time. In the battle of the regular hamburger or the grilled chicken breast sandwich the chicken wins hands down. Why? Here's an example:

Wendy's Ultimate Chicken Grill Sandwich has 360 calories, 7 grams of fat, and 0 trans fat. Compare that to the Wendy's Big Bacon Classic which has 580 calories, 29 grams of fat and 1.5 grams of trans fat. Put either choice with a medium fry and you have added another 440 calories and another 21 grams of fat. Choose, instead, the Baked Potato with Sour Cream and Chive and you add 320 calories and 4 grams of fat – a better choice indeed.

Choose side salads and salad bar vegetables as these provide extra vitamins and add dietary fiber. In addition they fill you up without adding lots of extra calories. Be sure to use low fat or non-fat dressing or better yet, a simple vinaigrette dressing. More dietary fiber can be found in the choice of whole wheat or whole grain buns and rolls.

If your sweet tooth kicks in have fresh fruit or frozen yogurt. Or go for the reduced fat ice cream versus the shake. Again an example, this time from McDonald's: 16 oz. Triple Thick Vanilla Shake has 550 calories and 13 grams of fat. The Vanilla Reduced Fat Ice Cream Cone has 150 calories and only 3.5 grams of fat. Granted the lower calories alternative is not as decadent but it also will not clog your arteries by increasing your cholesterol intake and it will satisfy the sugar craving.

Watch Your Portion Size

Portion control is also a key element to successful fast food dining. Although many restaurants have discontinued the super size trend, most portions are simply more than we need to consume. These large portions look like real value when viewed in the monetary sense but when measured by way of their contribution to weight gain and its complications they are simply not worth it.

Choose the smallest size possible especially if you are having hamburgers or fried foods.

Share large or high items with someone else.

Eat half your order and take the rest home. Yes, I know we are provided to clean our plates because there are children starving in China. At least that's what many mothers over the years have been heard to say. The fact is being a member of the Clean Plate Club will also get you entry into the Fat Club, the High Cholesterol Club, and if your really fortify the Heart Disease Club.

Remember These 3 Key Points

1. Reduce total fat, saturated fat, trans fat, cholesterol, and sodium.
2. Increase intake of whole grains
3. Eat more fruits and vegetables

Fast food is one of the great innovations of the 20th century. Here in the 21st century we need to manage how we take advantage of its limitless access. To do so will maintain a balance between food as satisfying fuel that keeps our human engine running and toxic waste that will eventually lead to shorten life spans.